SEO Services in China
China is one of the world’s largest online markets — but it does not run on Google. If your business wants customers in Beijing, Shanghai, Shenzhen, or anywhere across mainland China, you need to rank where Chinese customers actually search. That means Baidu first, plus Sogou, 360 Search, and discovery inside WeChat and other Chinese platforms.
Onyx Growth Labs helps international businesses get found in China with search strategies built for the Chinese web, not adapted as an afterthought from a Western SEO playbook.
Why SEO in China Is Different
Ranking in China is a different discipline from ranking in the US, UK, or Australia:
- Baidu is the dominant search engine. It is the first stop for most Chinese searchers, and its ranking factors, tools, and content preferences differ from Google’s.
- Google Search is largely inaccessible from mainland China. A Google-only strategy simply does not reach mainland customers.
- Language matters. Your customers search in Simplified Chinese, using phrases and intent patterns that do not translate word-for-word from English keywords.
- The technical setup is different. Hosting location, page speed inside China, and an ICP filing for mainland-hosted sites all affect whether your site loads and ranks at all.
- Discovery happens beyond search engines. WeChat search, Zhihu, Baidu Baike, and Chinese video and social platforms all feed visibility.
A strategy that ignores these differences will not rank — no matter how well it works elsewhere.
Our SEO Services in China
Baidu SEO
Full optimisation for Baidu: Baidu Ziyuan (webmaster platform) setup, crawl and indexing fixes, Baidu-friendly site structure, and content tuned to how Baidu evaluates relevance and trust.
Mandarin Keyword Research
We research what your Chinese customers actually type — in Simplified Chinese, with local phrasing, regional variations, and commercial intent mapped to your products or services.
Technical SEO for the Chinese Web
Hosting and CDN configuration for fast loading inside China, ICP filing guidance for mainland hosting, mobile performance, and fixes for the crawl and rendering issues that commonly block foreign sites on Baidu.
Chinese Content That Ranks
Landing pages and articles written in natural Simplified Chinese around your target keywords — built to answer real customer questions, not machine-translated copies of your English pages.
Authority and Citations in China
Visibility on the platforms Baidu trusts: Baidu Baike entries, Zhihu answers, industry directories, and reputable Chinese-language mentions that build your site’s standing in the Chinese web.
WeChat and In-App Search
Optimisation for search inside WeChat and other Chinese apps, where a large share of product and brand discovery now happens.
Who This Is For
- Exporters and manufacturers selling into the Chinese market
- E-commerce brands launching on Tmall, JD, or their own Chinese storefront
- SaaS and B2B companies generating leads in China
- Education, travel, and tourism businesses attracting Chinese customers
- Any company whose next growth market is China
Cities and Regions We Cover
Our China SEO work covers businesses targeting Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Hangzhou, and other major Chinese cities, as well as brands serving Hong Kong and Taiwan (where Traditional Chinese content applies).
How We Work
- Audit — We review your current visibility on Baidu and other Chinese engines, your technical setup, and your competitors.
- Keyword research — We map the Simplified Chinese terms your customers use, by intent and by city where it matters.
- Technical fixes — Hosting, speed, ICP, and crawl issues resolved so your site can be indexed and load quickly in China.
- Content — Chinese-language pages built around your priority keywords and customer questions.
- Authority — Citations and mentions on the platforms Baidu trusts.
- Reporting — Clear monthly reporting on Baidu rankings, traffic, and leads — no vanity metrics.
Frequently Asked Questions
Is Google blocked in China?
Google Search is largely inaccessible from mainland China, which is why Baidu optimisation is the foundation of any China SEO strategy.
Do I need a Chinese-language website?
For most businesses targeting mainland customers, yes — a Simplified Chinese version of your key pages is what ranks and what converts. We can work with your existing site or a dedicated Chinese section.
What is an ICP filing?
An ICP (Internet Content Provider) filing is a registration required for websites hosted on mainland Chinese servers. We guide you through whether you need one and how to arrange it.
How long does Baidu SEO take?
Like all SEO, it depends on competition and your starting point. Most clients see early movement in the first few months, with compounding gains as content and authority build.
Do you write the Chinese content?
Yes. Your pages are written in natural Simplified Chinese by writers who understand both the language and search intent — never machine-translated English.
Get Found in China
If China is your next market, your search strategy needs to be built for China from day one. Contact Onyx Growth Labs to talk about SEO services in China for your business.
