The challenge
IY MEDIA needed to be visible where customers now look first: the AI-generated answers at the top of Google. Ranking in the blue links was no longer enough.
What we did
- Rewrote key pages in an answer-first structure with clear, quotable definitions.
- Strengthened brand and entity signals across the site and the web.
- Added structured data so search systems can read and trust the content.
- Improved internal linking to concentrate authority on the pages that matter.
The result
IY MEDIA now ranks in Google’s AI Overview for its target searches, putting the brand in front of customers before they click a single result.
