The challenge
Mika Appliances had a strong product range but needed shoppers with buying intent to find it on Google.
What we did
- Keyword research around what appliance buyers actually search.
- Optimized category and product pages for search and conversion.
- Fixed technical issues that slowed crawling and indexing.
- Built relevant links to the pages that sell.
The result
Organic search now generates a consistent flow of sales for Mika Appliances, from customers who found the products themselves.


